Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Also Revel’s Facebook web page bears their brand new slogan: Gamblers Wanted

It’s the very first good news since Atlantic City’s newest casino started: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements everywhere within Revel Casino-Hotel.

New Campaign Working

Having its seemingly apparent ‚Gamblers Wanted’ campaign including a sign that is massive right on the front for the casino Revel has apparently made it clear that their former no-smoking, chi-chi attitude is out because of the Atlantic Ocean tides, and a more approachable ‚come on in and spend your money’ tactic is working for them.

Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.

‚I think the July results clearly mirror the impact of the ‚Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.

Overall, however, Atlantic City casinos is wanting more gamblers; the figures for every one of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent fall when compared with 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only real other gambling enterprises that showed gains besides Revel had been Borgata, up 19 %, and Resorts Casino Hotel, having a 6 % jump when compared with year that is last.

Holiday Helpers

Assisting the July figures, apparently, was the July Fourth holiday tourist influx. Officials say there was an almost 7 percent increase in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they say 7 % more visitors stopped during the information facilities that surround the Atlantic City Convention and Visitors Authority.

And despite the phone call for those prepared to wager, it seems that at final Atlantic City’s efforts to mimic just what has worked for years in Las vegas, nevada namely, non-gaming draws like headliners, retail and fancy restaurants may be working; a performance that is sold-out pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.

‚There ‚s no doubt that special events in Atlantic City are a major draw for tourists,’ said Jeffrey Vasser, president of the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while placing 40,772 room nights and $64 million in meeting spending that is ancillary the coffers of hotels, casinos and retail.

Of course, while one good month is nice, for a property like Revel that’s been plagued with poor numbers since it opened just 15 months ago, an ongoing winning streak is going to be necessary to persuade investors that the worst has ended. To that end, Hartmann says there will be more of these promotions that are incredibly creative after Labor Day.

‚We’re reasonably confident that we could keep industry share numbers,’ Hartmann said, hedging his bets.

The casino went into major rebranding mode after having a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new interim that is( CEO in Hartmann. He states the strategy that is basic to re-position the casino from ‚luxury’ to more of an ‚everyman’ sort of property.

‚We are deeply grateful that many Atlantic City gamblers are giving us a 2nd chance,’ Hartmann said.

Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup

Two patrons using the name that is same took home $1 million following an Ohio casino mistake

Whenever Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a night, the house was packed saturday. The drawing had been televised and plenty of local news were on hand to get a glimpse of the champion. The announcer drew the winning name and said:

‚Our next millionaire from Cincinnati is: Kevin Lewis!’

You Profit! No, Wait, YOU Win!

It absolutely was the moment of the life time for Kevin Lewis, who had been in attendance that night. He was there with his fiancée, and the two began to celebrate, collecting the giant check and accepting the adulations of the crowd that is adoring.

And that’s about when the casino understood they’d a problem that is major their arms.

Kevin Lewis, as it turns out, isn’t exactly a name that is rare. And while one Kevin Lewis ended up being within the audience during the casino, another one ended up being watching on television, waiting to see if he’d win the drawing. And as it proved, it had been the Kevin Lewis at home who was the real winner not the one at the casino.

After the presenters realized that they were awarding the prize to the wrong man, they conferred with casino officials in order to produce a decision on what you should do. There have been certainly plenty of possibilities to them: only the winner that is rightful’ the cash, and several such mistakes are resolved by giving the unfortunate and incorrect ‚winner’ a token prize or nothing at all.

But the Horseshoe chose to just take another approach. Rather than make the males concern yourself with which you might ultimately receive the prize, they simply awarded two million dollar prizes rather: one to each Kevin Lewis who had taken part in the contest.

‚This was our blunder,’ said casino manager that is general Kline in a declaration. ‚So in keeping with our dedication to perform some right thing for our visitors, Horseshoe awarded a $1 million prize to each for the men.’

The ‚correct’ Kevin Lewis hasn’t had much comment on the specific situation, and their prize money was never actually in question. Nevertheless the Lewis who showed up at the casino that night is grateful that luck was on his side.

‚When I heard my name we said, ‚God finally provided me with a win that is big” Lewis told local television station WCPO. He later attributed their win to simply ‚being within the right place at the right time.’

Six Degrees of Separation

Incredibly, the two winners have a complete lot in common. Not just do they share a title and play at the casino that is same but they both live in the city of Cincinnati, are both in their 50s, and are both engaged to be married making the mix-up even more bizarre.

One of the chief reasons for a casino being so generous in a situation such as this 1 is certainly to come up with the right PR, while the Horseshoe is the big champion on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.

Caesars Entertainment Misses A put in Macau

There will not be any Caesars Entertainment casinos in Macau

The most lucrative gaming destination in the world Caesars Entertainment Inc. sold off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week in what may have seemed like an odd move for a huge casino conglomerate that is one of the few without presence in Macau. A asian developer reportedly paid $438 million for the property, and it should officially change hands by the end of the season.

The questions that are big, why?

No License to Deal

it may revolve around Caesars’ ability to secure a gaming license; or absence thereof.

The casino giant purchased the course area back in 2007, for $578 million, then called the Macau Golf program, looking to turn it into another casino-hotel complex like competitors Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts International have all done so successfully in the past decade. Nonetheless, it absolutely was perhaps not become, and in retrospect, Caesars CEO Gary Loveman says it was a blunder that is huge and one they are nevertheless paying for. Caesars had been also provided a Wynn Resorts sub-concession back in 2006, but nixed the chance; a move which was obviously a bad one looking back, Loveman admits.

The problem is based on the fact that the Macau government has cut off issuing any additional video gaming licenses beyond the present six concessions and sub-concessions, so Caesars types of shot by themselves into the foot by not taking the Wynn deal once they could. Never having themselves presented a credit card applicatoin right back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment during those times has no second opportunity to get into probably the most profitable gambling region on the planet now; an unfortunate reality for the company that carries the greatest long-term debt load of any casino conglomerate on the market: a whopping $23.7 billion.

Macau has held the #1 gambling revenue-producer spot for quite a while now; the Chinese Special Administrative District took in $38 billion in 2012, beating Las Vegas six times over. And just considering that the begin of 2013, Macau has shown an increase of 16 percent over last year.

Internal Rebranding

Caesars has been busy doing some major business that is internal: it’s spinning off its Las Vegas Planet Hollywood casino, its interactive gaming company (the business’s WSOP-branded on the web poker is next in line to launch in Nevada) and a fully planned Baltimore casino as a separate business that will be majority-owned by the parent.

Clearly, buying and attempting to sell property for a profit is additionally not just one of Caesars’ decision-making skills that are best either; the company took a $101 million write-down on the land, which they’d called Caesars Golf, when they use it the market a year ago, and even that leaves them $40 million in the red, by our calculations, after the sale. Caesars says they expect to the anticipated $420 million in profits through the sale to pay down their debt.